Accoil

7 must-have product engagement metrics for B2B SaaS

Ways to use your product analytics metrics

Julie Zehntner

Simon Herd

Kate Caldecott

Use Cases & Best Practice

Typical tasks for a Product Marketing Manager to proactively reduce churn and improve engagement.

Start here| The Product Marketing Manager

Want to enhance customer support? Start using customer health insights.

Start here|  Customer support

Ready to scale smarter? Start optimizing customer health metrics

Start here | Growth Teams

Want to boost retention and drive renewals? Start using customer health insights today.

Start here|  Account Management

Equip Customer Success to drive growth and retention

Start here | Customer Success Team

Equip Product Managers to optimize strategy and drive impact

Start here | Product Managers

Accelerate Sales with Data-Driven Account Targeting

Start here | Sales team

How Accoil Analytics helps Sales, CS & other GTM teams 

Best Practice for Teams 

Snapshot metrics capture the current state of your product, while event tracking records what users do.

Snapshot Metrics vs Event Analytics

Track product analytics at the account level to minimize GDPR risk without sacrificing engagement or adoption insights.

Privacy-First Product Analytics: Tracking without User IDs

Track all public end users under a shared account ID to reduce costs and avoid polluting your analytics.

Tracking public end users without exploding your analytics bill

Practices and strategies to improve your product analytics

Best Practice for Analytics

Boosting product engagement to grow revenue

Conversion from trial to paying customers

Turning trial users to paying customers

Find Product Qualified Leads (PQLs)

Dedicated examples on how to improve business outcomes

Use Cases or Workflows

A practical checklist for building and maintaining in-house product engagement analytics infrastructure.

DIY Product Analytics Project Checklist

How to get the data you want when internal teams want to build the solution in-house.

Why product analytics is more than just a side project

A practical guide to unpacking the real scope of product data requests that start as ‘just a query’

How to Respond When an Engineer Says: “We Can Build That Ourselves”

Peter Preston

For companies considering building DIY product engagement analytics.

Building in-house product engagement analytics

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Developer Hub

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