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Boosting product engagement to grow revenue

Boosting product health to prevent churn

Julie Zehntner avatar
Written by Julie Zehntner
Updated over a week ago

💡 Do these questions sound familiar? Accoil helps you answer them…

  • Are my users really getting value from the product?

  • Who looks like they might churn?

  • How do I improve retention before it’s too late?

  • What tools help me track and boost customer health?

  • How often should I check customer health metrics?

  • What if my health scores are low—what should I do?

  • Can I tailor health tracking to suit my product?

  • How do I keep the team focused on customer health?

In a nutshell

Customer health tells you how satisfied, engaged, and at-risk your users are. It’s your early warning system—and a huge opportunity.

Accoil helps you track and improve customer health so you can step in before users slip away.


Why this matters

Customer health isn’t just a score—it’s a pulse check.


Strong scores mean your users are seeing value. Low ones? They’re waving a flag.

Track it well, and you’ll:

  • Reduce churn

  • Spot risks early

  • Strengthen relationships

  • Create room for growth


Who benefits?

Accoil provides valuable insights for different teams, helping them stay focused and take action:

Team

How this helps

Product Team

See which features are working—and where users drop.

Marketing Team

Pinpoint who to engage and how to talk to them.

Sales Team

Find upsell chances and catch new trial churn early.

Customer Success

Reach out to at-risk users with the right support.

Development Team

Prioritize based on real-world usage.

Operations Team

Invest resources where they’ll have impact.


Key Steps


Here’s how to get customer health working for you in Accoil:

1. Define What “Healthy” Looks Like

Start by deciding which behaviors show your users are thriving.

Think: logins, feature usage, time spent, key actions.

2. Set Up Your Workspace & Segments

Assign weights to actions and build a scoring model in Accoil.

This lets you see who’s engaged—and who’s at risk.

Need help setting this up?

3. Train Your Team

Run a few quick sessions to make sure your team can read and act on customer health insights.

Explore best practices


4. Bring Insights into Daily Work

Use customer health scores to:

  • Shape product decisions

  • Fine-tune marketing

  • Prioritize sales outreach

  • Guide support efforts

Explore different tactical plays based upon Accoil signals received.

5. Connect to Your Tools

Sync Accoil with:

  • Slack – Get alerts about health changes.

  • HubSpot – Trigger smart outreach.

  • Intercom – Send timely in-app nudges.


6. Monitor & Adjust

Check scores regularly and tweak your model as you learn.
Healthy users change—and so should your approach.


Heads Up!

Stay flexible: Adjust your customer health model as you gather more insights.

Encourage collaboration: Share key findings across teams for a unified approach.

Keep the user at the center: Use data to enhance the experience, remove friction, and create value.

One Last Thing....

Customer health isn’t a vanity metric. It’s a leading indicator of long-term success.

When you make it a habit to check in, take action, and adjust your approach—you build a product people actually want to stick with.


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