Sound familiar?
Do these questions resonate with your team? Accoil helps you find the answers:
Who’s actually likely to convert?
What are leads doing inside the product?
How can I tell if someone’s truly interested?
How do I make follow-ups land better?
Can I spot leads worth my time?
How do I match the pitch to the person?
What’s really going to move the needle?
In a nutshell
Accoil helps you find the leads that matter.
By tracking product usage, activation, and health, you’ll spot high-intent users, tailor outreach, and close with confidence.
Whats the lowdown?
Product-Qualified Leads (PQLs) are users who’ve done something meaningful in your product. They’re past “just curious”—they’ve found value, and they’re worth a follow-up.
Accoil helps you spot these high-intent leads by analyzing real user behavior — activation, feature usage, and ongoing health. Your sales team gets a clear signal on where to focus.
Why this matters?
When you rely on product signals—not just form fills—you:
Focus on users with real engagement
Spot who’s activated and finding value
Add health scores to see who’s sticking around
Personalize outreach with data-backed timing
Boost conversions by connecting when it counts
Who does this help?
Accoil’s insights empower every team to refine their strategies:
Team | How this helps |
Sales/Revenue Ops | Identify top leads, improve forecasting, streamline handoffs |
Sales Team | Prioritize the best leads, personalize the pitch, close faster |
Marketing/Growth Team | Launch smarter campaigns based on what users actually do |
Product Team | See which features lead to conversion |
Customer Success Team | Spot upsell-ready accounts and jump in early |
Key Steps
1: Define What a “Good” Lead Looks Like
Start by listing behaviors that show intent and value.
For example, in a project management tool:
Created an account
Invited 2+ teammates
Set up a project
Uploaded files
Scheduled events
Completed a task
Pair these with:
Activation Rate – % of key steps completed
Health Score – Level of ongoing engagement
2: Track & Engage
Use Accoil’s thresholds to monitor activation and health ie "sales-ready" leads
Set alerts
Customize your pitch based on what they’ve done.
Step 3: Tailoring strategy by opportunity size
Think of these as guides—adjust them based on your product and sales cycle.
Deal Size | When to Engage |
Small | 70–100% activated |
Mid-size | 50–80% activated |
Large | 30–50% activated |
4: Convert with confidence
Use product data to guide the conversation.
Show value. Educate where needed. Propose when activation + health are solid.
5: Keep improving
Keep an eye on what’s working—and what’s not.
Refine your PQL criteria with data from wins and losses.
Over time, you’ll build a sharper, more reliable sales engine.
The main takeaway...
PQLs aren’t guesses. They’re signals.
With Accoil, your whole team works from the same playbook—focused on real product behavior, not assumptions.
When everyone sees the same signals, everyone wins.
Recommended reads: