A workspace defines what meaningful product engagement looks like for a particular audience. It brings together the events and features that contribute to the engagement score, the period used to evaluate activity, optional audience filters, and separate activation criteria.
What a workspace controls
Each workspace can define:
the events and features included in engagement scoring
the relative weight of the scored events
the period used to evaluate activity
optional filters that limit the workspace to a particular audience
user and account activation criteria
Everyone included in the workspace is evaluated using the same configuration. This makes scores, active status, activation, segments, profiles, and dashboard metrics meaningful within that workspace's context.
Scored events also define who is active
The events and features selected for a workspace do more than calculate engagement scores. They also determine what Accoil considers active in that workspace.
A scored event is an event included in the workspace's score, either because it was selected directly or because it belongs to a selected feature.
A user is active in the workspace when they trigger at least one scored event during the relevant period.
An account is active in the workspace when at least one user on the account triggers a scored event during the relevant period.
An event that is sent to Accoil but is not included in the workspace's score does not make the user or account active in that workspace. This means the same user or account can be active in one workspace and inactive in another.
This distinction supports more focused analysis. For example, a workspace designed around a reporting workflow can count people as active only when they use one of the reporting events or features selected for that workspace, rather than when they perform any action in the product.
Engagement and activation answer different questions
Engagement scoring measures ongoing activity across the events selected for the workspace. Activation measures progress through the early actions that indicate a user or account has begun to receive value.
Activation criteria are configured separately for users and accounts. Completing an activation condition does not automatically make someone active unless the underlying action is also a scored event in the workspace.
Why use multiple workspaces
Different audiences can receive value from different parts of a product. Separate workspaces let you use a relevant definition of activity and engagement for:
different user roles, such as administrators and end users
different plans, such as self-serve and enterprise
different lifecycle stages, such as trials and established customers
different products or product areas
Because active status and scores depend on each workspace's selected events and features, compare results within the same workspace unless you deliberately want to compare two different definitions of engagement.
Example
Suppose a workspace for report creators scores these events:
created a report
edited a report
shared a report
A user who signs in but does not perform one of those scored events is not active in that workspace. A user who shares a report is active, and that event also contributes to their engagement score according to its configured weight.
Continue with Configure a workspace when you are ready to select events, features, weights, filters, and a period.