In Accoil, Users and Accounts are the foundational objects that allow you to understand how people interact with your product. This structure powers segmentation, scoring, and insights across your workspace.
What Is a User?
A User in Accoil represents an end user of your product — someone who signs in, takes actions, and interacts with your app in a meaningful way.
These are not your teammates or internal staff using Accoil
Instead, Users are your customers — the people whose behaviors you're analyzing to understand engagement, onboarding, and retention
Accoil recognizes a User based on:
A unique identifier (e.g. user ID or email)
Event activity (actions taken inside your product)
Active Users
A user is considered active in Accoil if they’ve triggered any event within the last 30 days.
This includes any type of event sent to Accoil — not just events marked for scoring or engagement tracking.
You can use this activity window to build dynamic segments, target re-engagement, or drive success conversations with real, recently active users.
What Is an Account?
An Account in Accoil typically represents a company, team, or organization that users belong to. In a B2B product, multiple users often share a single account.
Accounts are used to:
Group user activity together
Analyze behavior and engagement at the organization level
Measure things like account health, adoption, and activation
Active Accounts
An account is considered active if it has at least one user who has triggered any event in the last 30 days.
This allows you to understand:
Which accounts are currently engaged with your product
Where activity is dropping off
How usage trends vary across companies, not just individuals
Summary
Concept | What It Represents | Considered Active When... |
User | An individual end user of your product | They trigger any event in the last 30 days |
Account | A company or team of users | At least one associated user triggers any event in the last 30 days |
Understanding how users and accounts are defined and tracked in Accoil helps you build more accurate engagement workspaces, identify adoption trends, and act on meaningful activity data.