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How are segments scored?

Understanding how Accoil scores segments

Simon Herd avatar
Written by Simon Herd
Updated over a month ago

Summary

Segments in Accoil are scored by averaging the engagement of active users within the group.

How this helps

It gives you a simple way to compare engagement across segments and focus your efforts where they matter most.

How segment scoring works

Every segment in Accoil — whether suggested or custom — has a score. This score is the average engagement score of all active users in that segment.

That way, you can quickly see which groups are thriving and which might need more attention.

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