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Atlassian Marketplace

Sync Atlassian Marketplace license data into Accoil to combine subscription details with product usage for deeper customer insights.

Simon Herd avatar
Written by Simon Herd
Updated over a month ago

This integration allows Atlassian Marketplace vendors to sync customer license data directly into Accoil. By combining this license data with product usage, you get a more complete view of your customers.

Why it matters

Bringing license data into Accoil helps you:

  • Segment customers by subscription tier, license type, or usage

  • Identify and track trial accounts to improve conversion rates

  • Stay ahead of renewals by surfacing key accounts due to renew soon

  • Prioritize outreach for upsell, retention, and expansion opportunities

How it works

Accoil connects to the Atlassian Marketplace API to pull license data and sync it with your existing usage data.

  • Data syncs daily

  • License details become account traits in Accoil (e.g., plan type, renewal date)

  • Customers are matched using the Atlassian Cloud ID

Setup Requirements

To connect your Atlassian Marketplace account, you’ll need:

  • Username for API authentication

  • API Key from your Atlassian Marketplace account

  • Vendor ID (your Atlassian vendor identifier)

  • Product ID for your app

How to Connect

  1. Go to Settings
    In your Accoil workspace, open Settings.

  2. Open Connections
    Under Product Settings, click Connections.


  3. Select Atlassian Marketplace (under Tracking & Ingestion)
    Find the Atlassian Marketplace tile and click Data Input.

  4. Enter Credentials
    Fill in:

    • Username – Your Atlassian Marketplace account username

    • API Key – Generated from your Atlassian Marketplace account

    • Vendor ID – Your Atlassian-assigned vendor identifier

    • Product ID – The ID for the specific app you want to connect


  5. Click Connect
    Accoil will test the connection and confirm once it’s live.

  6. You’re all set
    License data syncs daily—no extra steps needed.

Recommendation: use a dedicated read-only account

To connect Accoil to Atlassian, we strongly recommend creating a separate Atlassian user with read-only access and generating the API token from that account — instead of using your personal account.


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