Summary
This play surfaces users who are both highly engaged and actively using a new feature. These are your go-to testers, ideal for gathering early feedback, identifying improvement areas, and validating whether the feature fits real-world workflows.
Why is works
Ensures feedback comes from knowledgeable, context-aware users
Helps shape feature adoption strategy with real usage insight
Builds momentum by nurturing early advocates
Goal
For the reader:
Collect targeted feedback from early feature adopters
For the company:
Refine product decisions based on actual usage, not assumptions
Accoil Signal
(1) Primary signal
Account = Paid
Adoption Score = strong
Engagement Score = high
Frequent product use
Recent activity on new feature (multiple interactions)
(2) Additional insights (optional)
Role relevance: admin, manager, team lead
Usage matches feature intent (e.g., completed workflows)
Account fit = tier, size, or vertical aligns with feature goals
Action steps
Filter for users with meaningful usage of the new feature
Include frequency, recency, and engagement layer
Save as a live segment for tracking and re-use
2. Use Connections & Leverage for Feedback
Send interview, survey, or usability test invitations
Tailor prompts based on their usage or role
Include open-ended prompts for workflow context
3. Enable + Nurture
Share short tips, videos, or case studies to deepen usage
Highlight where others are finding value
Provide light-touch support to prevent drop-off
4. Close the Loop
Summarize insights internally
Adjust roadmap or onboarding where friction shows up
Thank contributors or invite into beta or advocacy tiers
Supporting metrics
Metrics | How to measure in Accoil |
Feature Engagement | Ongoing usage of the new feature by early adopters |
Feedback Participation | # of users engaging in feedback loops |
Adoption Uplift | Change in Adoption Score post-campaign |
Workflow Alignment | % of users using the feature as intended |