Summary
This play identifies your most active and valuable users within paid accounts. It creates a go-to segment for validating feature adoption, gathering product insights, and cultivating internal champions.Summary
Why this works
Feedback comes from experienced, high-value users
Anchors product decisions in real workflows, not assumptions
Opens doors for advocacy, beta programs, and user-led roadmap shaping
Goal
For the reader:
Build a trusted pool of expert users to drive product feedback and validation
For the company:
Improve feature usability and roadmap direction by surfacing insights from top customers
Accoil Signal
(1) Primary signal
Account = Paid
Strong feature adoption across core areas
High frequency of product use
High overall Engagement Score
(2) Additional insights (optional)
Usage concentration in a key feature (e.g., repeat event/activity)
Role = Admin, power user, or operational lead
Account characteristics = aligned with key customer segments (e.g., plan tier, size, industry)
Action steps
1. Build the Champion List
Use Accoil Segments or your CRM to filter by adoption, frequency, and engagement
Layer in filters for role and account type
Save the list as a living group — track how users evolve in or out
2. Activate for Product Feedback
Schedule 1:1 or group feedback sessions
Run targeted outreach for roadmap validation
Offer early access or surveys tied to key features
3. Use Connections to promote Advocacy
Invite to upcoming betas or experimental rollouts
Identify users to spotlight in internal case studies or testimonials
Reward through enablement or visibility, not just perks
4. Tailor Communication
Personalize messages to reinforce their role as a product partner
Emphasize their impact on future product direction
Keep the loop tight with updates, follow-ups, and thank-you moments
Supporting metrics
Metrics | How to measure in Accoil |
Feedback Engagement | % of top users participating in research or roadmap input |
Feature Validation | Adoption trends linked to validated or revised features |
Upsell or Expansion | Revenue movement in accounts tied to top user champions |