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Configuring Account Traits

Map account id, name and creation traits to group users accurately and enable account-level scoring in Accoil.

Simon Herd avatar
Written by Simon Herd
Updated over 2 months ago

Configuring Account Traits in Accoil

To accurately group users under accounts and power account-level insights in Accoil, you’ll need to identify which traits represent:

  • The Account ID (a user trait that links users to their accounts)

  • The Account Name (Display Name)

  • The Account Created At date

These mappings ensure Accoil can properly associate users with their accounts, calculate engagement metrics, and organize your data correctly.
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Why This Matters

Accoil relies on this configuraiton to:

  • Link user activity to the right account

  • Display readable account names across the platform

  • Determine account age (based on Created At date)

  • Enable account-level scoring, segmentation, and reporting

Without these mappings, you may see issues like:

  • Placeholder account IDs in dashboards

  • Misattributed user activity

  • Incomplete or incorrect account-level analytics.



How to Configure Account Traits

Navigate to Settings → Configuration.

You’ll see three fields to map:

Account ID

Select the user trait that identifies which account the user belongs to (e.g., group_id, account_id, or org_id).

Accoil defaults to using group_id, a special trait automatically generated from group calls sent via your analytics tool (like Segment).

Account Display Name

Select the trait that holds the name of your account (e.g., name, account_name).

This is the name that will appear across the UI instead of a raw ID.

Account Created At

Select the trait that represents when the account was first created (e.g., createdAt).

This is used to calculate account tenure and enable time-based filters or segmentation.

Once selected, click Save to apply your configuration.



Can’t Find the Trait You Need?

If you don’t see the expected traits listed, it likely means that data hasn’t been sent to Accoil yet. Please refer your developer or data team to developer.accoil.com to ensure the correct traits are being passed through.

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