Building in-house analytics

What it takes to build product engagement analytics yourself.

A practical checklist for building and maintaining in-house product engagement analytics infrastructure.

A practical guide to unpacking the real scope of product data requests that start as ‘just a query’

How to get the data you want when internal teams want to build the solution in-house.

Tracking public end users without exploding your analytics bill

Track all public end users under a shared account ID to reduce costs and avoid polluting your analytics.

DIY Product Analytics Project Checklist

A practical checklist for building and maintaining in-house product engagement analytics infrastructure.