The champion creation play for enhanced customer success

Discover strategies to identify and empower champions, driving user engagement and boosting customer expansion rates.

Summary

Not all power users are created equal. This play identifies and empowers those who drive the adoption curve—turning users into internal evangelists who accelerate decisions and expand reach.

Why this works

Champions unlock multi-user momentum
Trusted voices carry more influence than outreach alone
Builds stickiness and trust with minimal cost

Goal

(1) For the reader

Find your most impactful users and turn them into product ambassadors.

(2) For the company

Drives faster decisions, higher expansion rates, and stronger NPS.

Accoil Signal

Consistent weekly usage (4+ times or multi-workflow completion)
High Engagement Score
Strong adoption rate (majority of key features used)

(2) Additional insights ###

If traits are configured, then:

Role = Admin / Team Lead
Account size = Mid-to-large team
Industry = Peer-influenced buying cycles

Action steps

Identify Champions

Use Accoil to spot users driving consistent, meaningful activity
Cross-reference with adoption and engagement metrics
Tag as segments: admins, leads, strategic influencers

Build Direct Contact

Use connections to send insights to the tools your team uses
Reach out 1:1 with an acknowledgment of their impact
Offer to support their goals with priority success touches

Empower Them

Share advanced tools, insider access, exclusive training
Invite to advisory boards, feedback panels, or product previews

Leverage Their Voice

Ask for internal testimonials or public quotes
Offer light incentives for referrals or case studies

Track Influence

Monitor usage growth in the rest of their account
Tag new signups from referral pathways

Supporting metrics

Metrics	How to measure in Accoil
Champion Identification Rate	% of accounts with 1+ champion identified
Expansion Rate	% increase in seats or modules post-champion touchpoint
Engagement Growth	Change in account engagement after champion contact
Referral Impact	Leads or trials attributed to champion-sourced activity