Understanding Activation
Learn how Accoil defines activation, why it matters, and how it shapes product success from the very first interaction.
What Is Activation?
Activation measures how far along a user or account is in their journey toward that "aha!" moment — when they first realize the value your product can deliver.
It’s not about full mastery or frequent usage. Instead, activation focuses on early signals of value — the steps that indicate someone is set up, engaged, and ready to benefit.
In Accoil, activation is:
- A static measurement (it shows progress, not ongoing engagement)
- Calculated as a percentage of key steps completed
- Tracked separately for users and accounts
Key Aspects of Activation
Non-Linear Journeys
Users and accounts don’t move through onboarding in a straight line. They:
- Take different paths
- Complete actions in varying orders
- Discover value at their own pace
Accoil respects this flexibility by treating activation as non-sequential — the order doesn’t matter, just the completion.
Percentage-Based Tracking
Progress toward activation is shown as a percentage:
- If there are 4 activation steps and a user has completed 3, they’re at 75%
- Once all steps are complete, they’re considered fully activated
This gives you a clear, comparable way to see where each user or account stands.
Foundation of Customer Health
Activation is a critical pillar of customer health. It’s the first real indicator that a user or account is on the right track — not just signed up, but genuinely starting to experience value.
Without activation, engagement scores are often meaningless: a user can be active but still unprepared to succeed.
Why Activation Matters
- Improves Onboarding: Spot where users get stuck and refine your flows
- Drives Retention: Early value = long-term success
- Prioritizes Outreach: Help unactivated users before they churn
- Aligns Teams: Gives Product, Success, and Growth a shared success metric
When users hit that “aha!” moment, their customer health improves — and they’re far more likely to keep coming back.
Activation for Users and Accounts
You can track activation for both:
- Users — based on what an individual has done
- Accounts — based on combined activity across users
Each workspace in Accoil can define:
- A custom set of activation criteria (events, traits, or both)
- Separate logic for users and accounts
- A running Activation Rate for each object
Configure activation in Settings > Workspace settings > Account Activation or User Activation. Use the Activation suggested dashboard to analyse activation-related metrics.
